Our Story

We Believe in Positive Affirmations

Every color we create is a positive affirmation or mantra* intended for manifesting abundance and positivity.

When feeling nervous, disoriented, or emotionally fragile- reciting a mantra inspiringly can change the state of your mind by uplifting its energy and atmosphere.

*A "mantra" is that which protects the mind from negativity. 

pink love manicure  

The Magic of Color

For reasons I never understood, I was always drawn to the color yellow.

I came to understand the metaphysical powers this specific color had (and all colors have) that evoked positive thoughts, emotions, and feelings within me.

Realizing this,

I created The Mani Co. as a Self-Care & Beauty platform to be held to the highest standards. Each product allows me to share the sense of responsibility I’d developed to help others live as positively and colorfully as one can.

To this very day,

I wear, meditate, and surround myself with the color yellow to feel more connected to my souls’ purpose: making magic visible to the world through color.

yellow field
Nina and Frambles

Our Founder

South Florida native, Nina Massinello & her fearless sidekick- Frambles, believe the time is now to shift the focus of the Beauty industry away from ego and inward to mental wellness and intrinsic beauty.

"As the majority of cosmetics continues to focus on vanity, The Mani Co. intends to inspire a quiet revolution in the way we look at beauty and self-care for all. Now is the time to remind ourselves and each other, that we are all beautiful. Join us in this beautiful shift by sharing our vision with the world. "

Less Vanity, More Sanity